NEWS24 July 2019

Edge by Ascential invests in Jumpshot

Data analytics News Retail UK

UK – Information company Ascential has acquired a 35% minority stake in marketing analytics company Jumpshot as it looks to expand its digital shelf and market share data through Edge by Ascential.

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Through the partnership, Edge by Ascential, the company’s data and insights business, will combine its e-commerce data with Jumpshot’s traffic to individual product pages.

Established in 2015, Jumpshot offers insights on online consumer behaviour through an anonymised panel tracking actions across devices.

Edge by Ascential is already able to offer market measurement on Amazon by combining data sets, including Jumpshot products and its own estimation algorithms, but the new partnership will mean it can expand this to include other e-commerce sites. The company says it plans to launch a SKU-level traffic index for a number of US e-tailers.

Edge by Ascential was formed from the merger of Cannes Lions owner Ascential’s e-commerce analytics businesses in October 2018.

The investment will also give Jumpshot access to Edge by Ascential data to inform its reporting tools.

Michael Lisowski, president, Edge by Ascential, said: "Leveraging Jumpshot’s products will create unparalleled Edge by Ascential traffic, market share and digital shelf solutions to measure performance and identify insights on Amazon and other key online retailers."