NEWS17 June 2010

Echo Stats adds NPD division

North America People

US— Florida-based market research consultancy Echo Stats Research has launched a new division to focus on new product development work.

The division will be led by Elizabeth Wallings, who has been appointed director of new product development.

Echo Stats president Travis Harvey said: “There are several stages of the new product development process where new product research is useful, and we are excited to expand into this growing market.”

The company was formed in 2005 and specialises in data collection through focus groups and surveys.