Christian is the former senior vice president of Symphony EYC North America and has also held a long term role at IRI as executive vice president. In his new position, he will help shape dunnhumby’s planning, strategy and implementation. 

"We are thrilled to welcome Rob to dunnhumby, a move that further demonstrates our growth in the US," said Andy Hill, managing director North America. "The retail industry continues to evolve and recognise the importance of using data and science to delight customers and build long term loyalty. 

"Rob will play an integral role in bringing these capabilities to retail leaders to help drive their growth."