Displayr said that the tool, called Skills, would allow companies to wire their own methods into the AI layer of the Displayr platform.

Skills operates as plain-English instructions saved inside Displayr, with the platform’s AI finding and applying the right ‘skill’ automatically, or through users requesting a tool through the platform’s chat function.

Tim Bock, chief executive and co-founder at Displayr, said: “Every company that does research has its own way of doing it. Skills encode that into Displayr – so anyone can apply it correctly, every time, without needing to know the method themselves.”

Matilda Sarah, co-founder at Displayr, added: “Every company has people who know exactly how the work should be done. Skills make what they know the default for everyone.”