The tool, called Report Chat, will allow users to ask questions directly within a report and receive answers with accompanying hyperlinks to underlying charts and tables.

Displayr said that Report Chat would work with the underlying data and statistical analysis behind a report to make sure any answers provided were grounded in the research itself rather than outside sources.

Tim Bock, founder and chief executive at Displayr, said: “Research has traditionally been delivered as static presentations or dashboards.

“Report Chat lets researchers give their stakeholders something far more valuable – the ability to keep exploring the findings long after the presentation ends, with every answer traceable back to the data.”