NEWS18 November 2010

DIY survey provider AYTM targets marketing agencies

North America

US— Self-service online research provider AskYourTargetMarket has introduced a service letting companies create online surveys under their own branding and web addresses.

The new ‘white label’ service is aimed at marketing and communications agencies who want to incorporate market research into their offering to end clients.

Lev Mazin (pictured with co-founder David Handel), co-founder and CEO of AYTM, said creative agencies could now “make research an essential part of the science that backs up their art and create a new revenue stream”.

AskYourTargetMarket offers a self-service online survey tool backed up by its own panel of US consumers.