NEWS10 September 2010

Founder Institute selects AYTM for entrepreneur training

New business North America

US— DIY survey platform AskYourTargetMarket has been selected as the official research tool for companies participating in the entrepreneur training programme at the Founder Institute, an organisation that helps technology start-up companies accelerate their growth.

Start-ups taking part in the Institute’s entrepreneur training scheme will be able to use the self-service tool to quiz AYTM’s consumer panel on projects such as testing new concepts before they are launched.

The Founder Institute CEO and Adeo Rossi (pictured) said: “Market research is a key component in the planning process of a start-up. We are excited to make AYTM the market research tool of choice for our startups and now strongly encourage Founder Institute companies to utilise it.”

AskYourTargetMarket went live in early 2009.