All three founders have extensive experience in market research and experience management. Osammor was previously at Netigate Deutschland, respondi and Abh Market Research in various sales roles. Morasch and Scharpen also worked at Netigate, with Morasch also working at Dalia Research and respondi for 10 years, including five as UK managing director.

Digitell.me operates in two key areas. The first is its DIY software for organisations to conduct feedback and get fully automated real-time results with the help of AI. The second is that it offers customers professional support for projects in customer experience, employee experience and market research.

Scharpen, managing partner customer relations, said: "Obtaining real-time data, combined with AI-supported analytics, offers our customers a full range of new opportunities to keep track of important developments on both sides: the side of their customers and the side of their employees."

Also on the team is Astrid Baering, previously department manager, market research at MediaMarktSaturn Retail Group.