Dentsu buys Little Giant

Founded in 2011 by Mark Hurley it has grown to become one of New Zealand’s leading digital agencies.

Dentsu said buying Little Giant was a strategic priority as it will launch its Isobar business in New Zealand. Following the acquisition Little Giant will become ‘Linked by Isobar’ and advance the group’s growth strategies in the Asia Pacific region providing digital services.

Hurley will remain CEO, reporting to Dentsu Aegis Network NZ CEO, Rob Harvey (pictured).