NEWS13 October 2017

Dentsu partners with Russian agency People & Screens

Asia Pacific Europe Mobile News

JAPAN – Dentsu Aegis Network has signed a joint venture agreement with People & Screens, a full-service media agency based in Moscow, Russia.

Businessmen shaking hands

People & Screens, established in 2015, focuses on mobile display, mobile search and TV. The company will bring key mobile capabilities to Dentsu’s business in Russia and Russian-speaking regions.

Michael Voschinsky, chief executive of Dentsu Aegis Network Russia, said the partnership would “enhance” Dentsu’s capabilities in mobile advertising and cross-media.

He added it would “strengthen our partnerships with the major players in the digital market in Russia, creating new opportunities for tailored solutions for online businesses and apps”.