NEWS8 January 2016

Dentsu Aegis buys Grip in Canada

News North America

US — Dentsu Aegis Network has acquired Canadian full-service agency Grip for an undisclosed amount.

The purchase will extend Dentsu Aegis Network’s digital offering in the region as Grip’s services include social, analytics, mobile, CRM and branded content.

Toronto-based Grip was founded in 2002 and employs more than 150 people.

Following the acquisition, Grip will maintain its name and branding, and operate as a specialist brand within Dentsu Aegis Network Canada.

The agency will continue to be managed by the senior leadership team of the founding partners, Bob Shanks, managing partner, and creative partners, David Crichton, David Chiavegato, Rich Pryce Jones, Randy Stein and Scott Dube.