Dentsu Aegis buys Forbes Consulting Group
Forbes is based in Lexington, Massachusetts and was founded in 1985 by David Forbes.
The purchase will bring Forbes’ patented suite of applied neuroscience methods, MindSight emotional assessment technologies, into the network’s portfolio of consumer insights tools.
Forbes Consulting Group will become part of Copernicus, Dentsu Aegis Network’s data-driven marketing strategy consultancy, with founder David Forbes taking the position of chief innovation officer of Copernicus.
“This acquisition represents an important component of our strategy to provide to clients a thorough, and actionable, understanding of what and why consumers will buy, and how companies can dramatically improve their marketing and innovation strategies,” said Peter Krieg, president and CEO of Copernicus.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments