CTV added to Nielsen ad platform in UK
The addition to Ad Intel will help users to understand the CTV media landscape to feed into campaign planning and track advertising spend across major streaming platforms, alongside linear TV, digital and other media channels already covered by the tool.
Other benefits include tracking CTV investment in specific industries, understanding how adverts are positioned on different CTV platforms, analysis of advertising performance and insights on spending and messaging.
The changes to Ad Intel will become available in the UK in September, with platforms covered including All 4, Amazon Prime Video, Disney+, ITVX, My5, Netflix, Now, Amazon Freevee, Freeview, Sky, Tubi and U.
Inam Mahmood, general manager, Europe, Middle East and Africa (Emea) at Nielsen, said: “Marketers today grapple with a fragmented media landscape, struggling to allocate ad spend effectively and cut through the noise.
“By integrating CTV coverage into our Ad Intel product, we’re equipping clients with the most comprehensive advertising intelligence available. The UK launch is a pivotal moment as we continue to roll out this capability across the Emea region.”
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