The partnership will allow advertisers, agencies and publishers to use Nielsen Marketing Cloud’s data sets and analyse their audiences on the InfoSum platform.

InfoSum clients can use Nielsen Marketing Cloud’s ID graph and audience segments as part of the agreement. The datasets are available on InfoSum in the US, UK and Canada. 

Kirsten Cummings, general manager at Nielsen Marketing Cloud, said: “Data collaboration platforms are an essential part of the way that businesses are enriching and sharing data, in a manner that is designed to uphold consumer privacy while also driving business growth.

“Nielsen continues to innovate to empower brands and publishers with the tools they need to elevate their strategies and work with our data in their platform of choice so they can better reach their intended audience.”

Marc Cestaro, senior vice-president, sales North America at InfoSum, added: “We’re excited to bring Nielsen Marketing Cloud’s trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem.”