Nielsen extends New Zealand TV measurement deal until 2027
The new contract will extend Nielsen’s partnership with New Zealand’s Television Broadcasters Group, comprising Television New Zealand (TVNZ) and Sky Network Television (including Sky Free, formerly Warner Bros. Discovery NZ) until June 2027.
Monique Perry, managing director at Nielsen Pacific, said: “It’s such a win for the New Zealand media market that Nielsen continues to serve broadcasters like Sky and TVNZ. We’ve been a trusted partner for years, and that trust has only deepened with this renewed partnership.”
Ben Gibb, chair at Think TV, added: “This ongoing investment in TV measurement highlights that for New Zealand broadcasters, independent and robust measurement continues to be crucial in ensuring transparency and trust in the market, enabling informed trading decisions.”
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