NEWS22 May 2014

CSquared Networks acquires media industry benchmarking survey

New business UK

UK — CSquared Networks has announced that it has acquired media industry benchmarking survey I-MIS.

I-MIS is a benchmarking survey that provides analysis on the reputations and perceptions of international media network agencies and media brands. It was launched last year by Will Nicholson of The Vision Network and Belinda Barker of BSB Media.

This year’s survey is currently in field, having launched in April. Nicholson and Barker will continue to manage the survey for the duration of 2014, and will remain involved through sitting on an advisory board that will help to develop I-MIS as the industry’s benchmarking survey.

Charlie Crowe, chairman and editor in chief at CSquared Networks Ltd, said: “Quite simply I-MIS makes an intelligent fit into our business.  We are growing rapidly and I-MIS dovetails neatly with our already established brands the Festival of Media, Cream, M&M Global Awards and our training programme, IMM (International Media and Marketing Training course). 

“Our plan is to expand and grow the survey into an essential tool for advertisers in selecting the right media partners.”