Adba International, based in Istanbul, is a digital marketing and social media specialist. Adba will use the Crimson Hexagon ForSight platform – a big data and social media analysis tool – with its clients.

“We are honoured for Adba to be the first official Crimson Hexagon partner in Turkey, and to provide our customers with powerful social media analysis technology,” said Adba International chairman, Ismail Bayazit.

“We are pleased to see our analytics offerings brought to market in Turkey through this partnership,” added Crimson Hexagon president, Curt Bloom. “Utilising Crimson Hexagon’s ForSight platform, Adba will be able to provide its clients with social media insights that can impact a wide range of initiatives such as brand management, public relations, product development, and many others.”