Tenthwave will use Crimson Hexagon’s ForSight platform to identify and inform strategy surrounding social and digital campaigns.

Tenthwave’s director of research and analytics, Benjamin Zeidler (pictured), said: “ForSight provides a holistic view of social data that explores both qualitative and quantitative aspects relevant to our clients and prospects.

“Through our relationship with Crimson Hexagon, we can go beyond the traditional methods of social media measurement to develop sophisticated and meaningful insights for our clients that inform real-time strategies surrounding social and digital content development.”