NEWS19 November 2013

Confirmit to power Morpace mobile research solution

New business North America

UK — Confirmit has announced that research and consulting firm Morpace has licensed its mobile research app, Confirmit SODA.

According to Confirmit, the app enables researchers to reach target audiences and gather in-the-moment feedback from anywhere.

“Mobile research is changing the way we undertake research for our global clients across all industries, and having a partner like Confirmit who delivers timely and reliable mobile data is critical,” said Morpace president Duncan Lawrence (pictured).

Confirmit’s vice president of mobile solutions Sean Conry added: “Confirmit is proud to be selected by Morpace as the single source for powering its mobile marketing research. Mobile is more than a nice-to-have data collection channel. It’s a must-have solution that provides a unique way to engage with the consumer, opens up hard-to-reach audiences and adds depth to existing research programmes.”