According to Confirmit, the app enables researchers to reach target audiences and gather in-the-moment feedback from anywhere.

“Mobile research is changing the way we undertake research for our global clients across all industries, and having a partner like Confirmit who delivers timely and reliable mobile data is critical,” said Morpace president Duncan Lawrence (pictured).

Confirmit’s vice president of mobile solutions Sean Conry added: “Confirmit is proud to be selected by Morpace as the single source for powering its mobile marketing research. Mobile is more than a nice-to-have data collection channel. It’s a must-have solution that provides a unique way to engage with the consumer, opens up hard-to-reach audiences and adds depth to existing research programmes.”