Watermelon was formed in January 2012 as part of the Chime Communications group, with the aim of “bridging the gap between technology and market research”.

Tim Hannington, EVP, Confirmit (pictured), said: “We are delighted to be helping Watermelon achieve success with its clients in the market research arena.

“Watermelon is blazing a trail with its team of expert, specialist digital research practitioners using technology to achieve outstanding results. It’s a pleasure to be a key part of such an exciting venture.”