NEWS31 October 2019

Confirmit appoints CX director

News North America People

US – Market research software business, Confirmit, has hired Howard Lax as principal director, CX Consulting.

Howard Lax_crop

Lax (pictured) was previously vice-president, customer experience practice lead for Directions Research and held consulting roles with Kantar TNS, Harris Interactive, ORC and GfK custom research.

Lax said: “I am eager to bring a new perspective to the table, leveraging my experience and Confirmit’s wide array of services to help drive real change and better business outcomes for customers.”