NEWS31 October 2019
US – Market research software business, Confirmit, has hired Howard Lax as principal director, CX Consulting.
Lax (pictured) was previously vice-president, customer experience practice lead for Directions Research and held consulting roles with Kantar TNS, Harris Interactive, ORC and GfK custom research.
Lax said: “I am eager to bring a new perspective to the table, leveraging my experience and Confirmit’s wide array of services to help drive real change and better business outcomes for customers.”
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