ComScore launches multi-device video measurement platform
Video Metrix Multi-Platform provides a single, unduplicated metric for digital video audiences across all platforms for those who participate in measurement. It is part of comScore’s Total Video Initiative, which is intended to ultimately account for all video viewing behaviour across screens.
“As content continues to flow across an increasing number of screens, content owners and advertisers need a consistent, trusted way to transact in a platform-agnostic world,” said Serge Matta, CEO of comScore.
“Today, Video Metrix Multi-Platform will now help content owners and advertisers plan, measure and purchase digital video everywhere that it’s viewed by consumers.”
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