The tool compares each research objective against an entire survey before launch, with the aim of identifying potential gaps and recommending where improvements can be made.

Questions will also be examined for methodological fit, and the tool will identify the specific survey questions informing each of its recommendations, with a confidence rating.

The company said its scope checking tool was designed for research that informs commercial due diligence, market validation, customer intelligence, pricing, growth strategy and other business decisions.

IncQuery was founded in 2016 and is a primary research partner for consulting and private equity teams. The business has existing tools for AI survey drafting, real-time collaboration, complex programming, respondent sourcing, quality monitoring and analysis.

Felipe Ochoa, founder and chief executive at IncQuery, said: “The worst time to discover a survey missed something critical is when the responses are already in and the team is trying to build the final recommendation. At that point, you may have clean data but still not have the answer you need.”