In his new role, Fetters will be responsible for leading the company’s work with its consumer packaged goods and automotive clients.

Fetters was previously at the Kellogg Company as director of the Insights and Analytics Solutions Centre. He has also worked at Procter and Gamble.

“I am thrilled to welcome Aaron to comScore,” said Manish Bhatia, comScore executive vice president and chief revenue officer. “For years we had the privilege of working with him in his previous role at Kellogg Company, and are pleased that he’ll now be bringing his extensive experience in digital advertising and market research to comScore clients.

“Aaron’s deep-seated knowledge of and work with our industry at large makes him an invaluable asset to both our company and the brands we serve.”