NEWS6 March 2012

ComScore COO Dale becomes EVP for international

North America People

US— ComScore has completed a senior-level reshuffle, moving chief operating officer Greg Dale to the position of executive vice president, international.

Dale (pictured) fills the post vacated at the end of last year by Wolf Allisat while Cameron Meierhoefer steps up from executive vice president of custom analytics to replace Dale as COO.

The digital measurement firm has also promoted Serge Matta to president of mobile and operator solutions. He was previously executive vice president of the company’s telecoms and mobile practice.

Finally, Thomas Karrat joins ComScore as president of global marketing and media solutions, a new position. He worked most recently in marketing at digital printing services firm Mimeo.