NEWS22 December 2022

Comscore agrees Arizona TV measurement deal

Media New business News North America

US – Media evaluation business Comscore has agreed a deal with Phoenix, Arizona-based broadcast station KAZT to provide access to its local TV currency.

Phoenix, Arizona

The agreement will see KAZT use Comscore as its primary source to sell and post advertising buys.

KAZT is broadcast across Phoenix and northern Arizona with studio locations in both Phoenix and the Arizona city of Prescott.

Carol Hinnant, chief revenue officer at Comscore, said: “It is incredibly validating for Comscore to have KAZT join our roster of station clients in the Phoenix market due to buy-side demand.”

Rick Soltesz, general manager at KAZT, said: “Based on the growing agency demand in the Phoenix market for Comscore’s currency, we decided to partner with Comscore.

“This robust data set will allow us to not only highlight the size of our audience but also the quality to advertisers looking to reach Phoenix viewers.”