NEWS22 December 2022
US – Media evaluation business Comscore has agreed a deal with Phoenix, Arizona-based broadcast station KAZT to provide access to its local TV currency.
The agreement will see KAZT use Comscore as its primary source to sell and post advertising buys.
KAZT is broadcast across Phoenix and northern Arizona with studio locations in both Phoenix and the Arizona city of Prescott.
Carol Hinnant, chief revenue officer at Comscore, said: “It is incredibly validating for Comscore to have KAZT join our roster of station clients in the Phoenix market due to buy-side demand.”
Rick Soltesz, general manager at KAZT, said: “Based on the growing agency demand in the Phoenix market for Comscore’s currency, we decided to partner with Comscore.
“This robust data set will allow us to not only highlight the size of our audience but also the quality to advertisers looking to reach Phoenix viewers.”
Related Articles
The world's leading job site for research and insight
Resources Group
Qualitative Associate Director – Brand Insight, Strategy and Innovation – Brand Consultancy
£50,000–£60,000 + strong benefits
Spalding Goobey Associates
Research Manager, Quantitative led – Boutique Research Agency
To £45,000 + bonus and bens
Resources Group
Associate Research Director – Global Strategic Communications Agency
c£50,000 + 30 days annual leave + option of 4 weeks working abroad per year!
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Brought to you by:
-
© Copyright 2023 Research Live
0 Comments