Comscore expands ad measurement tool across US

Pulse will provide 48-hour post-air data to allow analysis of advertising campaign performance for brands and agencies.
The tool is based on postcode-level data and accounts for around one in three US households.

The launch of Comscore’s expanded Pulse capability follows a recent advertising measurement agreement between Comscore and Warner Bros Discovery.

Carol Hinnant, chief revenue officer at Comscore, said: “Our data with Pulse is an industry first and highlights Comscore’s investment and innovation in television consumption measurement.

“Our measurement is now the only solution to report viewing in 48 hours for every local TV market, and nationally with the same single source methodology regardless of the market.”