NEWS8 February 2024

Comscore and TargetSmart join forces on political targeting

Media News North America Public Sector

US – Polling company TargetSmart and media measurement business Comscore have partnered on voter targeting ahead of the US presidential election.

us flag fluttering in the breeze

Through the partnership, TargetSmart’s clients will gain access to Comscore’s media planning and evaluation data.

The move builds on work the two companies have done together since 2020.

Founded in 2006, TargetSmart provides political data to campaigns and advocacy organisations.

As part of the work with Comscore, TargetSmart’s clients will be able to use Comscore’s cross-platform viewership data from television, digital and connected television at a local and national level. 

Lindsey Schuh-Cortés, chief executive, TargetSmart, said the company’s clients are "committed to testing and deploying cutting-edge data and tactics to effectively reach their target audiences".

The partnership with Comscore will "allow for significantly improved voter targeting based on the content voters are consuming," according to Schuh-Cortés.

David Algranati, chief innovation officer at Comscore, said the work would allow "deep insights of media behaviour on clients’ bespoke voter-based audiences".