NEWS4 March 2024

Comscore partners with Tegna on audience measurement

Media New business News North America

US – Media measurement and evaluation firm Comscore has agreed a multi-year partnership with media company Tegna on cross-platform audience measurement.

Media measurement screens_crop

The agreement, which extends the companies’ previous arrangement, will see Comscore expand its coverage to all markets in which Tegna is present and provide measurement metrics across its local television, major affiliates and digital businesses.

Tegna is a media company that owns 64 local news brands across 51 markets across the US.

Jon Carpenter, chief executive at Comscore, said: “Comscore is proud to be a valued partner to Tegna which is known for its trustworthy and impactful local journalism and strong connections to the communities they serve.

“The combination of our local linear TV data, and our ground-breaking cross-platform solutions will help Tegna measure the value of their content and deliver outsized value for their advertisers across linear and digital. We’re excited to begin this latest phase of our partnership.”

Lynn Beall, executive vice-president and chief operating officer, media operations at Tegna, said: “Expanding our partnership with Comscore will offer us deeper insights through digital and qualitative data, enriching cross-platform solutions for our valued advertising partners.

“We look forward to partnering with our clients to deliver their targeted audiences across any platform with precision and effectiveness to grow their business.”