Comscore expands audience tool to UK

Social Incremental will feature on Comscore’s Media Metrix Multi-Platform and allows users to measure incremental traffic across social platforms.

The tool will also provide deduplicated, person-level reach across desktop, mobile and social media.

The UK launch of Social Incremental will take place tomorrow within Media Metrix Multi-Platform, and will include new metrics such as social-only unique visitors, total digital populations and demographic reporting.

Adam Holt, senior vice-president Europe, Middle East and Africa at Comscore said: “At Comscore, our goal is to leverage our datasets at scale to help our partners understand, reach and engage audiences across screens.

“Social Incremental audiences within our Media Metrix Multi-Platform suite provides an additive tool to help our partners capture and create new value, which furthers Comscore’s vision of delivering impactful and industry-leading cross-platform measurement.”