This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS18 June 2012

Cello Group completes Face acquisition


UK— Cello has completed the acquisition of co-creation planning agency Face, four years after first taking a stake in the business.

Cell first invested in Face in 2008, when it bought a 23% stake. A year later it upped its holding to 50.7%.

Andrew Needham (pictured), co-founder and CEO at Face, will become one of Cello’s 13 managing partners and is tasked with growing the agency’s international business.

Cello CEO Mark Scott said: “Our social intelligence capability is developing fast, and becoming a core element of our overall expansion strategy. Andrew is uniquely positioned to lead the group’s strategy in this core area which will help shape our overall future.”