NEWS18 June 2012

Cello Group completes Face acquisition


UK— Cello has completed the acquisition of co-creation planning agency Face, four years after first taking a stake in the business.

Cell first invested in Face in 2008, when it bought a 23% stake. A year later it upped its holding to 50.7%.

Andrew Needham (pictured), co-founder and CEO at Face, will become one of Cello’s 13 managing partners and is tasked with growing the agency’s international business.

Cello CEO Mark Scott said: “Our social intelligence capability is developing fast, and becoming a core element of our overall expansion strategy. Andrew is uniquely positioned to lead the group’s strategy in this core area which will help shape our overall future.”