Cello Group completes Face acquisition
Cell first invested in Face in 2008, when it bought a 23% stake. A year later it upped its holding to 50.7%.
Andrew Needham (pictured), co-founder and CEO at Face, will become one of Cello’s 13 managing partners and is tasked with growing the agency’s international business.
Cello CEO Mark Scott said: “Our social intelligence capability is developing fast, and becoming a core element of our overall expansion strategy. Andrew is uniquely positioned to lead the group’s strategy in this core area which will help shape our overall future.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments