Daniel Tompsett, previously commercial director for the UK and US, is moving to Hong Kong to set up the new offices as group commercial director.

He said: “We will be looking at quickly establishing a world-class team focused on using a mix of real-time data, qualitative research and smart thinking to deliver social intelligence for brands. The team will consist of a mix of experienced researchers, co-creation consultants, community managers, social media analysts and technologists.”

Andrew Needham (pictured), founding partner and CEO of Face, said: “Moving into the Asia Pacific markets is a crucial part of the Face growth strategy. We have found our skill sets and strategic insights increasingly in demand in China, Indonesia and India by global clients. Therefore, setting up offices in Hong Kong and Singapore is a natural first step in order to be closer to our clients’ local markets.”