NEWS23 July 2014

CCTV used to gain retail insights

News UK

UK — New company Footfall Analytics uses existing CCTV cameras to track and analyse customer movement and interaction.

In-store CCTV cameras can be used to track behaviour using visual maps, charts and graphs, following a software download.

“Footfall counting and analysis is not a new concept and there are many companies out there supplying retailers with their own technologies,” said Gurshinder Liddar, director of Footfall Analytics. 

“The difference with this approach is that most of the technology required is already in place – a major part of the investment has already been made.”