Catalyx partners with Health Agency

Health Agency, which is based in Nyon, Switzerland, specialises in rare diseases, oncology and medical devices communications, helping clients in the pharmaceutical, FMCG and over-the-counter with their healthcare marketing, digital and design and corporate communications.

Kate Worobey-Tourtchaninoff, managing director of Health Agency, said: “By using Catalyx’s unique set of tools and techniques we work directly with patients and physicians to gain a better understanding of their needs and online behaviour. We can then co-create impactful, targeted campaigns.”

Guy White, CEO and founder of Catalyx, added: “By partnering with Health Agency, and gaining access to their healthcare expertise, we can create campaigns that speak to clients and physicians needs and desires far more effectively than a traditional agency could.”

Catalyx was founded in May 2012 and has offices in Geneva and London.