NEWS17 May 2016

Catalyx partners with Health Agency

Europe Healthcare New business News

SWITZERLAND – Marketing strategy consultancy Catalyx has joined with healthcare market advertising firm, Health Agency, to combine their expertise for healthcare customers.

pile of different coloured tablets for various medications

Health Agency, which is based in Nyon, Switzerland, specialises in rare diseases, oncology and medical devices communications, helping clients in the pharmaceutical, FMCG and over-the-counter with their healthcare marketing, digital and design and corporate communications.

Kate Worobey-Tourtchaninoff, managing director of Health Agency, said: “By using Catalyx’s unique set of tools and techniques we work directly with patients and physicians to gain a better understanding of their needs and online behaviour. We can then co-create impactful, targeted campaigns.”

Guy White, CEO and founder of Catalyx, added: “By partnering with Health Agency, and gaining access to their healthcare expertise, we can create campaigns that speak to clients and physicians needs and desires far more effectively than a traditional agency could.”

Catalyx was founded in May 2012 and has offices in Geneva and London.