Catalyx launches behaviour tracking tool

Developed in collaboration with the science and technology institute, École Polytechnique Fédérale de Lausanne (EPFL), it is based on a series of new machine learning algorithms giving brands and businesses a new way to understand, track and identify information online.

Guy White, CEO and founder of Catalyx said: “Catalyx Extract will give our clients an entirely new way to track digital campaigns, uncover key opinion leaders and discover trends and insights. We have been working with some of the most experienced people on the planet to create a tracking, analysis and insight capability that we believe breaks new ground.”

The company said that the tool uses a contextual approach –  allowing identification and consolidation of conversations that don’t reference a particular keyword but that are related. So, if a user said ‘I love Nike’ and another user said, ‘Me too, especially Air Max’, other tools would miss the second sentence whereas Extract will capture that data.

Earlier this week, Catalyx was named winner of the Insight Management category at the MRS awards 2016 based on its work with the International Committee of the Red Cross in collaboration with 100%Open.