Barral’s career at P&G has covered numerous countries and market sectors and as part of the board at Catalyx she will help accelerate its innovation and shape its strategy.

Guy White, CEO of Catalyx, said: “Dominique will be a fantastic addition to our team, and places the same strong emphasis on innovation within consumer insights and consultancy as we do. She has a proven track record in leading challenging consume rand market knowledge sectors for Procter and Gamble globally, so we will be able to learn a great deal from her experience and expertise.”