Reed (pictured) has spent over 20 years of his career in analytics consulting roles at Nielsen, most recently as the company’s vice-president of global client analytics.

In his new role, Reed will lead continued growth of Catalyx in Europe, as well as maintaining the company’s client delivery.

Guy White, chief executive of Catalyx, said: “Andrew has a proven track record in leading challenging consumer and market knowledge sectors for clients globally, so we will be able to learn a great deal from his experience and expertise as we look to continue to develop and grow the company.”