NEWS15 July 2019

McBride to lead strategy and innovation at Catalyx

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SWITZERLAND & UK – Insight and innovation company Catalyx has appointed Nielsen’s Fiona McBride as strategy and innovation director.

McBride spent almost 20 years at Nielsen, most recently as vice-president of client development for Nielsen Bases.

Based in Catalyx’s UK office in London, McBride will lead the teams responsible for delivery of consumer research projects and be responsible for strategic insights and client recommendations.

McBride is the latest new hire to join the Geneva-headquartered company following its recent appointments of Nicole Munsey and Deb Arnold in the US.

Guy White, chief executive at Catalyx, said: “Fiona is yet another key appointment in 2019. We are always looking to improve every aspect of our business and Fiona will bring a great deal of skill and experience to the benefit of our clients.”