Catalyx updates sense-checking tool
Launched in June this year, the tool records consumer opinion on visual stimuli such as print or digital ads and product packaging.
The tool has been updated to include optimised and standardised challenge designs for copy, concept, pack and name testing, and standardised report templates and timings for report delivery.
Guy White, chief executive of Catalyx, said the update offers “thoroughly researched, actionable recommendations, within seven days.”
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