Managing director Danielle Pinnington said Campbell Davies’ role will be “to make sure we’re using the most up to date thinking in our qualitative approaches, as well as helping us to be even more creative in the way we analyse and deliver project results”.

Campbell Davies, who has been working the firm as an associate for the past several years, joins in her new permanent role from Initiative Media, where she worked as a trends forecaster. She has also worked at Hall & Partners as qualitative director.