NEWS19 February 2021

BVA Group sets out future plans

Europe News UK

FRANCE – Research and consulting company BVA Group has set out its plans after its management team and main shareholder were given approval to acquire the company by the French appeals court.


In January, the appeal court of Toulouse settled a court case that awarded the group’s companies to its former managers, after it entered into receivership last year.

BVA Group has restructured the group’s capital in the management buyout, with over 60% of capital now held by management and 40% by private equity fund Naxicap.

The group has adopted a new governance structure that it says will allow it to transform its business model and have a more “international outlook”.

It plans to focus on customer, consumer, patient, employee and shopper experience.

BVA Group’s companies are: insights consultancies BVA, BVA BDRC and BVA Doxa in Europe; shopper and packaging specialist PRS In Vivo; quality monitoring company Hubicus and behavioural science business BVA Nudge Unit.

The US division of the PRS In Vivo business split from BVA Group in January after receiving a majority investment from Alcentra, and has rebranded to Behavorially.

Pascal Gaudin, chairman of BVA Group’s management board (pictured), said: "The BVA Group is off to a strong start this year thanks to the continued confidence of our local and international customers during this period. Our teams have developed major new projects, new approaches and new partnerships with them."

In the UK, BVA BDRC subsidiaries include ESA, Perspective Research Services, Alligator Digital and Viewpoint.

Cris Tarrant, chief executive of BVA BDRC, said: "We are developing new cross-sector and international projects, collaborating closely with our colleagues across BVA Group, that will deliver real business impact in transport, retail, finance and customer experience."