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NEWS25 April 2012

BuzzBack partners for webcam eye-tracking

North America Technology

US— Online research specialist BuzzBack has forged an agreement with EyeTrackShop to jointly offer webcam eye-tracking research projects, with a particular focus on evaluating packaging and communications.

Existing users of EyeTrackShop’s technology include Google, Procter & Gamble, ClearChannel and the research group Ipsos.