Boland has spent 15 years working in qualitative and quantitative research and has particularly focused on the pharmaceutical and medical industries.

Her previous job was as an associate director at market research firm Branding Science and she also worked for almost five years at BioVid Corporation, which specialises in life sciences market research.

Elys Roberts, founder and chief executive of Beesy, “With Kristie’s behavioural science and psychology education/background and decade-and-a-half of industry experience, she represents just the type of person we need to continue to deliver on our mission, and I could not be more delighted that she become the newest member of the Beesy team.”