Two hires at Beesy

Jacobsen is a behavioural scientist with a focus on behavioural economics. Prior to joining Beesy, she led the research programme at the Canadian Institute of Actuaries.

Sable joins the company from consulting business Trinity Life Sciences, where he worked with pharmaceutical brands on qualitative and quantitative research projects.

New York-headquartered Beesy was founded in 2018 and focuses on areas including new product development and customer experience, in healthcare and consumer packaged goods, among other sectors.