NEWS8 July 2022

Beesy names research principal

Behavioural science News North America People

US – Behavioural science firm Beesy has appointed David Scowcroft as research principal.


In his new role, Scowcroft will lead client projects and help contribute to Beesy’s growth as a company.

Scowcroft focuses research design, analysis and interpretation, such as choice modelling, segmentation, multi-agent models and forecasting.

Before joining Beesy, Scowcroft was senior vice-president at Ipsos Healthcare, and before that role had built and led the quantitative division of In-sync.

Scowcroft also holds an MA in economics from Queen’s University in Canada, where he specialised in econometrics, game theory, industrial organisation and behavioural economics.