NEWS18 April 2012

Burger King’s former insights VP joins ad agency

North America People

US— Ad agency Crispin Porter + Bogusky has hired former Burger King insights man David Henry as executive director of business insights.

David Henry

David Henry

Henry (pictured) has been working with the firm in a consulting capacity since August but now becomes a full-time employee.

Agency chief Andrew Keller said (via Mediabistro): “We have worked with David for many years at BK and were continually blown away by the way he was able to uncover key business truths that lead to growth. He is an inspiring person and will help us offer our clients valuable insights in new and important ways.”

Henry joined Burger King in 2000 as finance and business development manager and became vice president of marketing intelligence and consumer insights in 2005.