Brand Genetics hires RB’s Edwards as director of strategy
Edwards (pictured) was formerly global consumer insight lead for automatic dishwashing, air care & pest at Reckitt Benckiser (RB), covering brands such as Finish, AirWick and Mortein.
“We are delighted to have someone with Marc’s ability in strategic insight and innovation joining our team – he is one of the rising stars of the insight world,” said Tom Ellis, director of Brand Genetics.
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