NEWS1 July 2016

Brand Genetics hires RB’s Edwards as director of strategy

FMCG News People UK

UK — Marc Edwards has joined insight and innovation consultancy Brand Genetics as director of strategy. 

Edwards (pictured) was formerly global consumer insight lead for automatic dishwashing, air care & pest at Reckitt Benckiser (RB), covering brands such as Finish, AirWick and Mortein. 

“We are delighted to have someone with Marc’s ability in strategic insight and innovation joining our team – he is one of the rising stars of the insight world,” said Tom Ellis, director of Brand Genetics.