Huey-Lipton, who was previously vice president and group director of strategy and insights at GSD&M Idea City, will support BrainJuicer’s teams in Los Angeles, Chicago, Atlanta and New York, and will report to Ari Popper, president of BrainJuicer in North America.

The company said the appointment “signifies our response to the increasing demand from US clients for BrainJuicer’s juice generation capabilities, specifically to help with their innovation, early product development, and business strategy planning teams”.

Huey-Lipton said: “BrainJuicer sets the bar for market research by embracing our increasingly interactive world in order to connect with clients in fresh and meaningful ways, and I’m excited to stand on the forefront with them.”