Coggin (pictured) was general manager, consumer behaviour and business insights at BMi Research for a year, and replaces Kevin Kruger, who served as chief executive for two years.

Before joining BMi Research, Coggin was an account director at Kantar, and previously Millward Brown.

Collett joined BMi Research a decade ago, and was most recently the company’s general manager in its pricing intelligence and revenue growth management division.

BMi Research is a full-service research agency specialising in qualitative and quantitative research, and especially focused on industrial and manufacturing research, wholesale to retail intelligence and shopper insights.