BMG Research makes Ipsos’ Sant CRO

Sant (pictured) was previously global client solutions managing director for Ipsos Loyalty, and was also responsible for the marketing science team.

Sant has also been on the European board of Maritz research, responsible for research solutions and the European P&L for financial services and telecommunications.

At BMG Research he will work closely with the company’s clients to help design effective research programmes and gain insights to improve customer experience. He will also oversee BMG’s marketing science and research innovation teams.

Managing director and co-founder, Dawn Hands, said: "Roger’s extensive technical expertise and experience in delivering large scale research projects will ensure we continue to deliver outstanding insights using the latest techniques to drive growth for our clients."