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NEWS16 October 2019

BMG Research makes Ipsos’ Sant CRO

News People UK

Independent research agency BMG Research has appointed Roger Sant as its chief research officer.

Sant (pictured) was previously global client solutions managing director for Ipsos Loyalty, and was also responsible for the marketing science team.

Sant has also been on the European board of Maritz research, responsible for research solutions and the European P&L for financial services and telecommunications.

At BMG Research he will work closely with the company’s clients to help design effective research programmes and gain insights to improve customer experience. He will also oversee BMG’s marketing science and research innovation teams.

Managing director and co-founder, Dawn Hands, said: "Roger’s extensive technical expertise and experience in delivering large scale research projects will ensure we continue to deliver outstanding insights using the latest techniques to drive growth for our clients."

@RESEARCH LIVE

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